Product, design & engineering

Rob Abby

I’m the founder and operator of WavePoint, a personal astrology business.

I also take on select projects with small business owners. I design and build websites and software, and help people use AI in their work.

Discuss a project Explore WavePoint
Rob Abby outdoors by the water
Based in Bellingham, Washington.Working locally and remotely.

Previously building
web products at

My business

WavePoint.

Personal astrology,
on screen and paper.

Birth-chart tools, a reference library, and a printed Moon Calendar. An iPhone and iPad app is in development.

I look after the product, design, engineering, and day-to-day operation.

Read the WavePoint case study
WavePoint’s public website, showing its free birth-chart experience and an example chart

Digital tools.
A year in print.

The August page of WavePoint’s printed 2027 Moon Calendar
WavePoint · Web & printThe website and 2027 Moon Calendar

Work with me

Websites & software
for your business.

Have something you want to make or improve? We can work through it together. I’ll help you figure out what’s needed, then design and build it with you.

Explore ways to work together

You’ll work directly with me throughout the project.

Websites

Help customers take the next step.

Help people understand your business, find what they need, and get in touch.

Tools & workflows

Make daily work simpler.

Bring a spreadsheet, a repetitive task, or a process that keeps getting in the way.

Practical AI

Put AI to work on a real task.

We can explore where AI could help your business and try it on work you already do.

Experience behind the work

Product thinking.
Hands-on engineering.

Before WavePoint, I worked on web products at PartySlate, project44, and SAVO. Design and engineering have both shaped how I work. I care about the whole experience, including the details people rely on every day.

Have something in mind?

Tell me what
you have in mind.

Send me a link and a few sentences about what you’d like to make or improve. We can start there.

Discuss a project